Felice Cafe

Over the course of a semester we were tasked with taking an existing logo and going through the process of redesigning, and giving it a new brand identity.

I was given Felice Cafe. I wanted to make sure that the logo kept a certain playfulness to it so I took inspiration from the word it’s based on and incorporated a smile into the logo itself. On the original logo the F and the E in Felice are capitalized. I made sure to include them here as a nod to the original logo it’s based off.